Rachel DeMita Breaks Silence After BIG3 Firing Over Caitlin Clark Tweet
In a move that has sparked debate across basketball and media circles, sports personality Rachel DeMita has spoken out following her abrupt termination from the BIG3 league. The former NBA 2KTV host, who had recently joined BIG3 as a courtside reporter and behind-the-scenes host, was dismissed earlier this week over a tweet spotlighting WNBA star Caitlin Clark—an act that BIG3 leadership considered a breach of professional conduct.
The controversy centers around a tweet DeMita posted during a live BIG3 broadcast last weekend. While courtside covering the men’s 3-on-3 basketball league founded by rapper Ice Cube, DeMita shared highlights from a concurrent WNBA game featuring the Indiana Fever and New York Liberty. That post, seemingly innocent to many, was viewed by league executives as an unacceptable promotion of a competing product.
On Friday, DeMita addressed the situation directly through a candid video message shared on X (formerly Twitter). “I wasn’t under the impression those tweets would do any severe harm to the BIG3,” she said, describing the fallout as “a moment that spiraled beyond my control.”
The Termination Email That Changed Everything
According to DeMita, the first notice of her termination came not from a personal conversation but through a late-night email. “My team received an email at 11 p.m. on Tuesday with a letter that essentially said I was terminated,” she explained. In the video, DeMita even read a portion of that email aloud for transparency:
“It has come to BIG3’s attention that Ms. DeMita was posting on her social media platform during this past weekend’s BIG3 games and was promoting the competing New York Liberty vs. Indiana Fever WNBA game that was being broadcast at the same time. The league is completely dismayed and disappointed by Ms. DeMita’s severe lapse in judgment.”
The message’s tone made clear that league officials considered her actions a direct conflict with BIG3’s brand visibility during a critical weekend of programming. Despite no prior public dispute between DeMita and the league, the decision to sever ties was swift and final.
DeMita Accepts Responsibility—but Defends Intent
DeMita didn’t dodge accountability. “I’m not making excuses, I’ll take it on the chin. I apologize for that,” she told followers. Still, she maintained that her post came from a place of genuine enthusiasm for women’s basketball, not an intent to undermine her employer.
“I had zero intention on hurting the BIG3,” she said. That statement reflects DeMita’s longstanding reputation as a positive force in basketball media, known for highlighting both the men’s and women’s games with equal passion.
The timing, however, proved fatal. With leagues increasingly battling for viewership and sponsorship dollars, cross-promotion—even unintended—can be seen as a liability. For BIG3, a growing league still carving out its space in the competitive summer sports landscape, image control appears to have trumped individual expression.
No Official Comment from BIG3—Yet
As of now, the BIG3 league has yet to release any formal public comment regarding DeMita’s dismissal beyond the internal email she shared. The league has not announced a replacement for her courtside role, and there is no word on whether any further disciplinary actions or policy reviews will follow.
DeMita’s supporters, however, have rallied online, criticizing the league’s decision as overly harsh. Many fans argue that highlighting WNBA stars like Caitlin Clark—whose rising popularity has helped boost women’s basketball visibility overall—should be seen as an asset to the broader basketball community, not a detriment.
For her part, DeMita appears focused on moving forward. With a strong personal brand, a loyal audience, and a wealth of on-camera experience, few doubt that she’ll land on her feet. “This chapter may be closed,” she said in her video, “but it’s likely we’ll hear from her again.”
Whether that next step brings her back into the WNBA spotlight, digital sports broadcasting, or a return to NBA-related media, Rachel DeMita’s voice—and the conversation surrounding her dismissal—will likely continue to echo through the basketball world.
